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Rise of Consumerism in India in the 90s

Author :

Rajeev Bakshi

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Leadership Insights

CEO of Metro Cash and Carry and IIMB alumnus (PGP 79), Mr. Rajeev Bakshi shares his experiences with marketing right from his early days with Lakme to the present. In this video, the third of a 4-pat video series based on Mr. Bakshi's talk at IIMB in December 2013, he takes us through the rise of 'consumerism' in the 90s in India.