Name :

The Evolution of Marketing Through the Decades

Author :

Rajeev Bakshi

Date Added :


Categories :

Leadership Insights

CEO of Metro Cash and Carry and IIMB alumnus (PGP 79), Mr. Rajeev Bakshi shares his experiences with marketing right from his early days with Lakme to the present. Filled with insights for any marketing professional on how marketing has evolved through the decades, this 4-part video series is based on Mr. Bakshi's talk at IIMB in December 2013.